Starting With Your Audience: The Key To Creating Memorable Live Experiences Or Stage Shows

Creating a live experience or stage show is an exhilarating endeavor. The lights, the applause, and the opportunity to captivate your audience with your talented cast or team are undeniably thrilling. However, amidst the excitement, it’s crucial not to lose sight of the most important element: your audience. Before diving headfirst into the creative process, take a moment to understand your audience and their desires. In this blog, I explore why starting with your audience is paramount and how it can help you craft an unforgettable performance.

  1. Know Your Target Audience: Every successful show has a target audience. Whether it’s a specific age group, demographic, or interest, identifying your audience is the foundation of the creative journey. By defining your target audience, you gain valuable insights into their preferences, expectations, and needs, allowing you to tailor the performance to meet and exceed their expectations.
  2. Conduct Thorough Audience Research: Understanding your audience requires diligent research. Conduct surveys, interviews, or observe similar events to gather insights. Seek to understand their motivations, interests, and what they seek in a live experience. By doing so, you can develop a deep understanding of their desires and preferences, enabling you to create a show or live experience that resonates with them on a profound level.
  3. Listen to Audience Feedback: Feedback is the lifeblood of improvement. Once you’ve presented your concept, listen attentively to your audience’s feedback. Whether it’s through post-show surveys, social media interactions, or direct conversations, actively seek their opinions. This feedback provides invaluable insights into what worked, what didn’t, and areas that can be refined. Embrace this feedback as an opportunity for growth and a chance to enhance your performance for future audiences.
  4. Tailor Your Show or Concept to Audience Preferences: Once armed with audience research and feedback, it’s time to craft a show that aligns with their preferences. Incorporate elements that resonate with their interests, create relatable content, and curate an experience that leaves them wanting more. By tailoring your show or concept to suit their desires, you foster a deeper connection, generating loyalty and ensuring that they will eagerly anticipate future performances.
  5. Create Engaging and Interactive Experiences: An engaged audience is a captivated one. Look for ways to make your show interactive and inclusive. Encourage audience participation, include interactive segments, pre or post show experiences or incorporate Q&A sessions. By involving your audience directly, you create a sense of ownership and make them feel like an integral part of the experience. This interactivity transforms passive spectators into active participants, forging a stronger bond between your brand and your audience.
  6. Harness the Power of Storytelling and Emotions: Stories have a unique ability to touch hearts and evoke emotions. Weave a compelling narrative throughout your show to engage your audience on a deeper level. Craft moments that elicit laughter, tears, or inspiration, leaving a lasting impression. By creating an emotional connection, you make your performance memorable, forging a bond that extends beyond the stage and resonates long after the curtains close.

When embarking on the journey of creating a live experience or stage show, it’s essential to prioritise your audience. By understanding their preferences, listening to their feedback, and tailoring your performance accordingly, you pave the way for an unforgettable experience. Remember, the applause and the accolades will come naturally when you start with your audience and deliver a show that speaks directly to their hearts. So, step onto the stage with your audience firmly in mind and watch the magic unfold.

7 Reasons Why You Should Use Freelancers For Your Next Live Experiences Project


Live entertainment and live experiences are an essential to bring your attraction to life. They help brands to connect with their audiences in a unique and engaging way. However, creating such experiences requires a lot of creativity, planning, and execution. This is where freelancer creatives come in. In this post, I discover  why using freelance creatives for live entertainment and live experiences is a great idea.

1. Cost-effective

One of the biggest advantages of using freelancer creatives is that it is cost-effective. Hiring a full-time creative team can be expensive, especially for small businesses. Freelancer creatives, on the other hand, work on a project-by-project basis, which means you only pay for the work you need. This can save you a lot of money in the long run.

2. Fresh ideas

Freelancer creatives are not bound by the same constraints as in-house teams. They have the freedom to think outside the box and come up with fresh and innovative ideas. This can be especially beneficial for live experiences, where you want to create something that stands out from the crowd and your competition.

3. Flexibility

Freelancer creatives offer flexibility that in-house teams cannot match. They can work remotely, which means you can hire talent from anywhere in the world. This is especially useful if you need someone with a particular skill set that is not available in your local area.

4. Specialised skills

Freelancer creatives often have specialised skills that in-house teams may not possess. For example, if you need someone to create a a character mascot you can hire a freelancer with experience in that area. This can help you to create a more immersive and engaging experience for your audience.

5. Faster turnaround

Freelancer creatives are used to working on tight deadlines. They understand the importance of delivering work on time, and they are often able to work faster than in-house teams. This can be especially useful for live experiences, where you need to create something quickly and efficiently.

6. Reduced workload

By hiring freelancer creatives, you can reduce the workload on your in-house team. This can be especially useful if you have a small team that cannot handle the workload of creating multiple live experience. By outsourcing some of the work to freelancer creatives, you can ensure that your team is supported and can focus on other important tasks.

7. Increased creativity

Working with freelancer creatives can help to increase creativity within your team. Freelancers bring fresh perspectives and new ideas to the table, which can inspire your in-house team to think differently. This can lead to more creative and innovative outputs in the future.


Using freelancer creatives for live entertainment and live experiences can be a great way to save money, increase creativity, and access a wider talent pool. Freelancers offer flexibility, specialized skills, and faster turnaround times, which can help you to create engaging and memorable experiences for your audience. If you are looking to create a live experience, consider hiring freelancer creatives to help you bring your vision to life. Plus a lot of us have dogs!

What are you waiting for?