SUPER SQUAD HEROES

The project brief was to create an IP family targeted to a profile of slightly older children and families.. Characters from the Super Squad Heroes were represented through puppets, screens, and face-to-face interaction. As part of the brief, branding, a theme tune, original songs, stage shows with interactive screens, themed activities, character profiles, and world-building were required. Additional revenue was generated through merchandise options included in the productions and plush teddies and resin statues of each character. These space cadets were selected to convey fun, accomplishment, teamwork and friendship through a cartoon-styled medium with technology at its heart to connect to the older child guest profile.

Original ideation, development and production by Nat Dawson for Park Resorts Ltd.