STARLAND KREW – 71 x National Resorts for Parkdean Resorts
STARLAND KREW
Research was conducted on two established character brands to determine their popularity and retail demand. The goal was to redevelop each character and combine both character families into a new intellectual property (IP) brand, while avoiding any overlap in personality traits. Sparky, Sid, Sparkle, Naarky and Lizzie became the Starland Krew.
This involved the creation of 300 new character skin costumes, new merchandise, a fully customised 14-day program, updated branding, a new theme tune, original song content, meet-and-greet experiences, live stage show content, and CGI animation.
I was also involved in giving Sparky, Sparkle, and Naarky a fresh newkids’ club brand update – Sparky’s Kew Club (SKC) prior to the merger of Park Resorts and Parkdean Holidays. To introduce Sparky’s fresh new aesthetics, I produced this fun footage piece to reveal his overall updated look.
SKC brand re-development by Nat Dawson for Park Resorts. Original IP concept created by TEDUK.
Starland Krew brand re-development by Nat Dawson for Parkdean Resorts. Original Sid & Lizzie IP concept & original lyrics for Starland created by the Martin Berger.
GALLERY
