PIPSQUEAK’S MOUSE HOUSE

Taking an existing character, my development was based on an engaging narrative experience for pre-schoolers that needed to be adjustable to fit each resort. Guests were immersed in the program and were able to take away a lasting impression of the brand. To promote engagement, the concept was developed with its own loveable mascot Pipsqueak. Crafted as a puppet, she was small enough for toddlers to get close to without fear.

The project included producing a two-week programme with a new theme song, new voice for Pipsqueak, scripting, daytime activities, meet & greet experiences and retail items.

The format created also ensured operationally, it was an easy switch for changing host/staff members that required minimal personnel to operate.

Pipsqueak’s Mouse House brand re-development by Nat Dawson for Park Resorts. Original IP concept created by TEDUK.