PIPSQUEAK’S MOUSE HOUSE – 71 UK RESORTS – PARKDEAN RESORTS
SCOPE OF WORK COMPLETED:
Taking an existing character, the development was based on an engaging narrative experience for pre-schoolers that needed to be adjustable to fit each resort. Guests were immersed in the program and were able to take away a lasting impression of the brand. To promote engagement, the concept was developed with its own loveable mascot: Pipsqueak. Crafted as a puppet, she was small enough for toddlers to get close to without fear. The project included a two-week programme with a new theme song, daytime activities, meet & greet experiences and retail items.
The format created also ensured operationally, it was an easy switch for changing host/staff members that required minimal personnel to operate.
CHARACTER DEVELOPMENT
- Insights & demographic audit
- Concept mood boarding
- Concept design
- Narrative and back story
- Character branding
- Character poses
- Personality & characteristics
- World creation
- Style guide
- Costume/skin prototype design & manufacture
- Custom character voices
- Retail development
LIVE EXPERIENCES
- Original script(s)
- Bespoke theme tune & original songs
- Costume overlay design
- Stage set & prop development
- 6 daytime format sessions
- 6 evening format sessions
- 4 Make and Take activity sessions
- Birthday & Easter formats
- Chargeable activity sessions
TRAINING
- Training programme design
- Puppetry skills development
- Rehearsal project management
- Puppet care development
