MAGIC PLANET – 32 FAMILY ENTERTAINMENT CENTRES GLOBALLY – MAJID AL FUTTAIM
SCOPE OF WORK COMPLETED:
The project brief was to create a compelling and entertaining family ‘pop-up’ activation that embodied the Magic Planet brand. This included expanding and development of the current characters and giving them unique voices, songs, and dance moves. Each character was then rigged for CGI with new poses for marketing and an additional new style guide. Short mall shows were produced to introduce these characters to guests with a dedicated rehearsal process to help the in-house hosts bring the characters to life.
CHARACTER DEVELOPMENT
- Concept design
- Narrative and back story
- Character branding
- Character poses
- Personality & characteristics
- World development
- Style guide
- Costume/skin prototype design & manufacture
- Custom character voices
- Retail development
LIVE EXPERIENCES
- Original script(s)
- Bespoke theme tune & original songs
- 2 mini shows
TRAINING
- Training programme design
- Rehearsal project management
- Costume wear and care development
